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In order for your website promotion to draw traffic and convert sales, your web writer needs to cater to humans and search engine spiders.

Consider these facts:

  • More than 500 million searches are made daily (source: Google). People don't reach for the phonebook anymore. They Google.
  • Search engines account for 85 per cent of all new visitors to websites (Source: GvU).
  • Numerous studies indicate fewer than seven per cent of Internet users surf beyond the first 20 listings of a search engine. Hence, if you're not on the first two pages of search engines results, you're missing 93 per cent of your target market on the Web.

What can the right web writer do for your bottom line?

Choosing and using the right keywords and phrases makes a world of difference to your website promotion. Consider the world of aviation, where executives throw around the term "reduced fares." That term's searched for less than 10 times a day on a global scale. Meanwhile, "cheap flights" is searched more than 10,000 times a day. That kind of information can make or break your business.

Organic website promotion strategies versus pay per click advertising

Organic search engine optimization comes with a one-time cost versus pay per click ad campaigns, which require ongoing monthly payments. And, once you stop paying for the ads, your online presence disappears.

Meanwhile, the organic website promotion route provides long-term results with no additional fees or work. That's an important consideration, especially for small- to medium-sized businesses.

Hire a professional web writer and get results

Find out what the right web writer can do for you. See what we're doing for our clients, or contact us today for a free quote.

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