A brand spans beyond your logo, words, type font, design, colours, personality and price. It is a promise to your audience, an experience. And it’s never been more vital and valuable to your business.
In recent decades, our economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer. Your brand creates that emotional reaction.
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