Web Copy Case Study: Exposure Travel


Canadian adventure tour operator Exposure Travel wanted to gain global online presence in a competitive industry, and emphasize their tour guides’ specialty in customized trips throughout British Columbia.


The website copywriters at Webcopyplus uncovered numerous highly valuable keywords, and integrated them into descriptive, compelling web copy that emphasizes how Exposure “takes you off the beaten path.” Plus, to engage and inspire visitors, several uplifting adventure travel stories were developed.


Exposure reported a 300% increase in traffic, and more qualified visitors. In Exposure Travel’s own words: “We get far fewer 'tire kickers' calling us and wasting our time, and we are getting much more qualified leads.”

Ranking sample

See where Exposure Travel ranks on Google. Click on the following search terms:
Adventure travel holidays BC
Canadian tour operator

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