Web Copy Case Study: Macinhome

Challenge

Macinhome Consulting, which provides businesses and individuals certified Mac services and support, desired a high-ranking website with a smart, friendly tone, on a par with Apple’s official website.

Approach

After studying Apple and its market, Webcopyplus developed short and snappy, approachable web copy to connect with Macinhome’s wide-ranging audience — from the tech savvy to the not-so-tech-savvy. And to heighten the Mac consultant’s online presence, dozens of high-performance keywords were tactically integrated into the web copy and meta data.

Results

Macinhome now enjoys ‘top 10’ search engine results for numerous popular search terms, and the website generates leads and sales weekly. In fact, the company’s founding partner partly attributes Macinhome’s rapid expansion in Western Canada to its success on the Web.

Ranking Sample

See where Macinhome ranks on Google. Click on the following search terms:

Apple consignments
Mac hardware services

Visit the Website

www.macinhome.com