Challenge
Canadian telecommunications company Uniserve maintained three complex websites with more than 400 pages, which it wanted to roll into one user-friendly, search engine optimized site.
Approach
Our web copywriting team helped design firm Beyond Media prioritize information and messages, and establish a visitor-friendly information architecture and sitemap. We then wrote web content with a clear, friendly and consistent voice, which was also optimized with popular keywords to promote high search engine rankings.
Results
The all-new 80-page website increased Uniserve's search engine traffic by 28%, and cut its bounce rate by 30%. Moreover, the client reports the new website is receiving positive feedback from customers and employees alike.
Ranking Samples
See where Uniserve ranks on Google. Click on the following search terms:
Digital phone plans Canada
Dial up Internet plans Canada
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