Challenge
Consistently ranked as one of the globe’s top public universities, the University of British Columbia's (UBC) conferences and accommodations website posed a problem. An SEO firm optimized it for search engines with some success, but the web content failed to entice visitors to make bookings.
Approach
Webcopyplus reviewed existing search terms and tactics, and devised a more effective strategy to attract additional prospects from around the globe. While our website copywriters were aggressive with SEO, we ensured the web copy conveyed descriptive, useful and clear messaging throughout the entire website to engage prospects and persuade them to book with UBC.
Results
Within weeks, UBC's search engine rankings and presence saw a steady increase on top search engines, including Google, Yahoo and Bing. Engagement levels and conversion rates also improved. As a result, the client reports they are experiencing increased leads and bookings.
Ranking sample
See where UBC Conferences and Accommodations ranks on Google. Click on the following search terms:
Group travel accommodation BC
Conferences and accommodations Canada
