Challenge
The client needed to establish unique selling points (USPs) to set itself apart from its competitors, increase its workshop attendance and develop a section on its home page that would allow fresh content to be added frequently.

Approach
Webcopyplus worked with HR-in-Motion to determine multiple USPs that are now featured within the website. We also optimized the web copy to better promote the comany's workshops, which were strategically repositioned to the home page. Finally, we devised a simple ‘news and info’ section on the site to allow fresh content to be updated regularly for frequent visitors and information-hungry search engines.

Results
The client reported its workshop attendance increased 16 per cent within five months and 44 per cent within a year of getting professionally written web copy.

http://www.hrinmotion.com/