Getting Started FAQs

Why should I hire a web copywriter?

A good copywriter can craft copy that persuades readers. A good web copywriter (also known as SEO copywriter) can optimize your website for two audiences: readers and search engine spiders. To help your website reach its full potential, it needs to appeal to the emotional needs of your audience as well as the logical needs of search engine spiders. Your web copy is key in driving your target market to your site, capturing your visitors' attention, stimulating their curiosity, establishing trust and converting them into full-fledged customers.

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How much does it cost to get professionally written web copy?

Effective web copy should make you back every penny spent — over and over again — through increased website traffic, leads and sales. In fact, many clients report high returns on their optimized web copy investments within a year. A keyword analysis, meta data development and web copywriting for a small website generally starts at about $1,500. Contact us today for a free quote.

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How does the writing process work?

Once we agree to work together, we ask you to review our terms and conditions and provide 50 per cent of the estimated project fee. Your web copywriter will then contact you via e-mail or phone and ask about your business, including your target audience, objectives and competition. The more information you can provide, including brochures and articles, the better. Your web copywriter will also conduct independent research on your behalf. Once your our team establishes your objectives, goals, service or product features and benefits, target audience and other criteria, keywords are established and the creative web copy process begins.

You will be e-mailed the first web copy proof in Word format for your comments. The copywriter will amend the first proof based on your feedback and forward a second proof for your consideration. Any fine-tuning is completed and a final web copy proof, ready for publication, is presented for your approval. The balance of our fee is payable upon completion of the project, when you are 100% satisfied.

Plus, you can take advantage of search engine ranking reports to track and monitor your success.

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How do you gain adequate knowledge to write about my business?

While our web copywriters have written about everything from aviation technology to health care to fashion, we're not experts in every facet of every industry. To understand your business, target audience and competition, our web copywriters will ask you to fill out a custom questionnaire, and then conduct independent research on your behalf.

Our web copywriters are experts at defining, capturing and conveying your strengths, and the benefits you offer your target market. In the end, you get compelling web content that generates online traffic, leads and sales.

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Do I need to hire a 'local' web copy company?

Not at all. Thanks to current technology, we are able to develop effective web copy for an array of clients around the globe — from Vancouver to New York to Jerusalem. Moreover, we adhere to word style guides appropriate for each client's target audience, such as The Globe and Mail Style Book, The New York Times Manual of Style and Usage, etc.

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If I'm not pleased with what you write, will you rewrite it?

Yes. While we usually nail the web writing on the first draft, the job is not done until you're 100% satisfied.

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How long do you take to complete a project?

It depends on the specifics of the job, how much information you can supply and how long you take to review the work. On average, small- to medium-sized projects take between three to 10 business days.

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Who owns the rights to the web copy?

The web copy becomes your property once payment has been made in full.

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What is your privacy policy?

We have a very strict privacy policy. We do not tolerate spam and will never sell, rent, lease or give away your information (name, address, e-mail etc.) to any third party.

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When can you start?

We can generally start copywriting projects within one week. We do our best to accommodate rush jobs.

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