A properly conducted keyword analysis lays the foundation for a successful website. It can mean the difference between a website that’s highly visible and generates leads and sales 24/7, and one that floats aimlessly in cyberspace alongside more than 100 million other websites.
Keywords Fuel Search Engines
Search engines, which account for approximately 85% of all new traffic to websites (source GvU), identify relevant content for their search results by sending out “spiders” or “robots” that crawl and analyze your website, and index its details.
Complex sets of rules called algorithms are then employed to determine how credible, relevant and useful your website is and where it should rank in the search engines’ results.
Getting Keywords to Work for You
Webcopyplus will conduct a comprehensive keyword analysis to determine what search terms your target audience uses to find the products and services you offer. Additionally, our website copywriters and SEO specialists decipher what your competition and industry is targeting, how, and with what success.
When the keyword research process is completed, you are provided a keyword report, which highlights the most popular, effective and valuable search terms for your website and your business. The high-performance keywords are strategically embedded into your web copy and meta data. Plus, your business can use these keywords to optimize future blog posts, press releases, articles, white papers, and other online marketing tools.
Take the Guesswork Out of the Equation
Business owners are often surprised to learn what search terms prospects are using to find their products and services. With more than 500 million Internet searches being made each day, it’s probably an opportunity your business can’t afford to miss.
Get the right keywords working for you. Contact us.