Web Copy Case Study

Challenge

Tourism Harrison determined it needed to better leverage the Web to promote Harrison Hot Springs as a premier British Columbia vacation destination.

Approach

A keyword analysis helped determine which vacation sites, activities and events would attract tourists to the website. The content was optimized for the most popular terms, while showcasing Harrison Hot Springs' year-round offerings.

Results

Tourism Harrison gained a 184% increase in search engine traffic, and is continuing to draw more visitors on a monthly basis. Plus, Webcopyplus helped Tourism Harrison build on this success by developing PR concepts surrounding everything from viral campaigns to online contests.

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www.tourismharrison.com

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