Web Copy Case Study

Challenge

Macinhome Consulting, which provides businesses and individuals certified Mac services and support, desired a high-ranking website with a smart, friendly tone, on a par with Apple’s official website.

Approach

After studying Apple and its market, Webcopy+ developed short and snappy, approachable web content to connect with Macinhome’s wide-ranging audience — from the tech savvy to the not-so-tech-savvy. And to heighten the Mac consultant’s online presence, dozens of high-performance keywords were tactically integrated into the web copy and meta data.

Results

Macinhome now enjoys top search engine results for numerous popular search terms, and the website generates leads and sales weekly. In fact, the company’s founding partner partly attributes Macinhome’s rapid expansion in Western Canada to its success on the Web.

Visit the Website

www.macinhome.com

As Featured In

Powerful and engaging communications

- GDC Graphic Designers of Canada

Timely, stunning copy

that expresses our ideas in just the right words

- Zipnet Design

Powerhouse

of insight and a pleasure to work with

- Momentum Marketing

Amazing level of service

and professionalism

- Boston Pizza

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