Content Writer vs Copywriter
What’s the difference — and which one do you need?
If you’re hiring a writer for your business, you’ve probably seen these two terms used interchangeably. But they’re not the same — and choosing the right one can make or break your project.
Here’s a clear breakdown of the difference between a content writer and a copywriter — so you can hire the right talent for the right job.
What Is a Content Writer?
A content writer creates informative, educational, or entertaining content that helps build trust and long-term engagement with your audience.
Content writing is usually:
Long-form or blog-based
Educational or value-driven
Designed to support SEO and inbound traffic
Aimed at awareness and authority
Examples of content writing:
Blog posts
Articles
White papers and guides
Case studies
Website FAQs or resource hubs
Good content writing builds relationships over time.
What Is a Copywriter?
A copywriter creates persuasive, concise messaging that drives specific actions — clicks, signups, purchases, and more.
Copywriting is typically:
Short-form and conversion-focused
Campaign or sales-driven
Focused on headlines, hooks, and CTAs
Written to motivate and persuade
Examples of copywriting:
Website homepage and landing pages
Ads and banners
Sales pages and opt-in funnels
Email campaigns
Social media ads or taglines
Good copywriting moves people quickly.
Do You Need a Content Writer or a Copywriter?
IIt depends on your goal:
If you want to build SEO and long-term traffic, you need a content writer.
If you want to publish blogs or educational material, you need a content writer.
If you want to improve your homepage or landing page, you need a copywriter.
If you want to increase conversions or signups, you need a copywriter.
If you're supporting a product launch or campaign, you need a copywriter.
In many cases, smart businesses use both.
Why We Do Both
At Webcopy+, we’ve been writing both content and copy since 2006. That means we know how to:
Balance education with persuasion
Guide readers from interest to action
Maintain brand voice across formats
Write for both SEO and conversion
Whether you need blog content, web copy, or both, we’ll help you get it right.
Request a Free Content Audit
AS FEATURED IN
WE BUILD BRANDS WITH WORDS
We help define your voice and sharpen your messaging to attract the right audience and turn browsers into buyers.
GET RESULTS THAT MATTER
From gaining presence on Google to increasing conversions by 368%, our content drives real results.
SERIOUSLY EASY TO WORK WITH
Clear, collaborative, easy to work with. No drama — just content and communication that clicks. You might even have fun!
WEB CONTENT IS EVERYTHING
Content isn’t just filler — it’s your brand, your value, your visibility. We help you get it right from the start.
