COPYWRITING VS CONTENT WRITING SERVICES
What’s the difference — and how do you choose the right one for your website or brand?
“Copywriting” and “content writing” get used interchangeably. But if you’re hiring a writer — or trying to understand what your business really needs — the difference matters.
In short: copywriting sells. Content writing builds trust. Both are valuable. And depending on your goals, you might need one, the other, or a mix of both.
This guide breaks it down, so you can make a smarter decision (and avoid hiring the wrong kind of writer).
What Is Copywriting?
Copywriting is persuasive writing that encourages the reader to take a specific action — like clicking, signing up, or buying. It's typically short-form, highly focused, and designed to convert.
Good copywriting is:
Action-driven
Clear and concise
Emotionally compelling
Focused on benefits, not just features
Perfect for ads, CTAs, sales pages, and email funnels
If you need your audience to act now, copywriting is your tool.
What Is Content Writing?
Content writing is educational or informative writing that builds understanding and long-term trust. It’s commonly used across websites, blogs, and SEO-focused pages.
Strong content writing is:
Informative and structured
Search-engine friendly
Tone-aligned and audience-aware
Designed for clarity, not just persuasion
Great for blogs, service pages, FAQs, and resource content
If you want your brand to teach, explain, or guide — content writing lays the foundation.
How to Know Which One You Need
Here’s a quick breakdown to help you decide:
Want to improve conversions on a landing page? → Copywriting
Trying to rank in search results for a service keyword? → Content writing
Explaining a complex service clearly across your site? → Content writing
Launching a limited-time offer or campaign? → Copywriting
Building long-term trust with your audience? → Content writing
Optimizing a user journey with strong CTAs? → A mix of both
Often, the right solution isn’t one or the other — it’s a blend. We help you find that balance.
How We Help You Decide — and Deliver
Our website copywriting agency starts every project by asking the right questions:
Who’s the audience?
Where are they in the decision-making process?
What do they need to hear — and what action should they take?
Should this page rank, convert, educate — or all three?
Then we plan the content around those answers — not buzzwords. You get the right writing, with the right strategy, for the right goal.
Why Work With Webcopy+
Since 2006, we’ve written website content, landing pages, and blog articles for businesses across North America — always with a focus on strategy, tone, and results.
Here’s what makes our approach different:
We know when to sell and when to explain
We structure content for both SEO and user experience
We adapt tone to match your audience and brand
We make your messaging feel natural, not forced
We deliver clean, ready-to-use writing — no rewrites required
You don’t have to choose between conversion or clarity. You can have both — written by people who understand the difference.
Request a Free Content Audit
AS FEATURED IN
WE BUILD BRANDS WITH WORDS
We help define your voice and sharpen your messaging to attract the right audience and turn browsers into buyers.
GET RESULTS THAT MATTER
From gaining presence on Google to increasing conversions by 368%, our content drives real results.
SERIOUSLY EASY TO WORK WITH
Clear, collaborative, easy to work with. No drama — just content and communication that clicks. You might even have fun!
WEB CONTENT IS EVERYTHING
Content isn’t just filler — it’s your brand, your value, your visibility. We help you get it right from the start.
