Web CONTENT Case Study
Challenge
Macinhome Consulting, which provides businesses and individuals certified Mac services and support, desired a high-ranking website with a smart, friendly tone, on a par with Apple’s official website.
Approach
After studying Apple and its market, Webcopy+ developed short and snappy, approachable web content to connect with Macinhome’s wide-ranging audience — from the tech savvy to the not-so-tech-savvy. And to heighten the Mac consultant’s online presence, dozens of high-performance keywords were tactically integrated into the web copy and meta data.
Results
Macinhome now enjoys top search engine results for numerous popular search terms, and the website generates leads and sales weekly. In fact, the company’s founding partner partly attributes Macinhome’s rapid expansion in Western Canada to its success on the Web.
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